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wad.world

UX DESIGN - Visual Design

Together with Ruben Smit, a dutch wildlife film producer, and a team of biologists, researchers, teachers, producers and other experts on the dutch Wadden Sea we designed and build Wad.World. 

 

The goal was to put this world heritage on the map. This was done by the making of a movie ('Wad - survival on the border of water and land', in theaters since late 2018) that is accompanied by an educational platform. This platform combines bite-size pieces of film with biology topics and place those in a digital ecosystem which represents the Wadden Sea.

 

Coming onto the website you will see part of the Wadden Sea from the sky. Hovering over the different ecosystems will reveal the animals and plants that life there. From there you dive into an ecosystem and explore it by viewing (360) video, photography and short stories.

 

We involved teachers in the proces in order to match topics from the national school curriculum to the content on the website and made sure this content could be used in class.

 

There are different ways to explore this content so we designed for different types of users. We designed for families that explore the ecosystems on a lazy Sunday, for teachers that have their hands full with students, for junior users that might be browsing alone and don’t understand some of the more difficult words yet (we gave them a seal to help them get through the website of course). We dropped conventional website structures and navigation types and focussed on the relation between species and between species and the environment. You can discover one animal or organism by watching the film of another animal because somewhere their stories cross paths.

 

The platform is being used throughout the country in and outside classrooms.

Visit the live website

My work for this project included;

  • Digital Strategy

  • UX Design

  • Interaction Design

  • Visual Design

  • UX Research

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